Post by kmstfatema on Mar 9, 2024 22:35:23 GMT -6
Fondazione Ateneo Impresa and Iab Italia organize the workshop "How to develop your company's business by integrating digital marketing and blockchain" held by Daniel Casarin on 22 March 2019. As of 2017, blockchain is having a disruptive impact on digital marketing, information management, and sales . For this reason, the workshop will delve deeper into the uses and opportunities offered by this technology. Within the workshop we will mainly focus on: Scenario outlined with the entry of the blockchain Impact on marketing and sales: CRM and blockchain Blockchain integration within companies: Walmart case study Scenario outlined with the entry of the blockchain The blockchain is nothing more than a public, distributed ledger that records transactions between two or more parties in a transparent and secure way .
Let's imagine, therefore, a huge register that collects Germany Telegram Number Data all the data on the transactions recorded by two users. After a certain period of time, the system stores this data in blocks that are linked to each other. The collected data is inserted into distributed servers. In this way you have total security that transactions are protected, given that they in turn are encrypted and authorized (shared) by users connected to a specific network and temporally tracked with a timestamp. The strength of the blockchain lies in its decentralized structure. However, thinking that this technology can only bring benefits in terms of data protection, transactions and traceability is a mistake.
In fact, within the course organized by Iab Italia and Fondazione Ateneo Impresa, Daniel Casarin will delve into how blockchain can offer new opportunities in marketing and sales. Marketing, CRM & blockchain In today's market it is essential to put the customer at the center of your strategies and activities. For this reason, having a 360-degree view of everything that concerns them is of fundamental importance. However, an increasingly demanding and ephemeral demand has made even the most advanced CRMs ineffective. Combining CRM and blockchain, therefore, is the right way to obtain: Greater security : most CRM databases are currently hosted on cloud servers. Clouds are primarily centralized systems and have a single point of failure, which if hacked would give free access to all existing databases.
Let's imagine, therefore, a huge register that collects Germany Telegram Number Data all the data on the transactions recorded by two users. After a certain period of time, the system stores this data in blocks that are linked to each other. The collected data is inserted into distributed servers. In this way you have total security that transactions are protected, given that they in turn are encrypted and authorized (shared) by users connected to a specific network and temporally tracked with a timestamp. The strength of the blockchain lies in its decentralized structure. However, thinking that this technology can only bring benefits in terms of data protection, transactions and traceability is a mistake.
In fact, within the course organized by Iab Italia and Fondazione Ateneo Impresa, Daniel Casarin will delve into how blockchain can offer new opportunities in marketing and sales. Marketing, CRM & blockchain In today's market it is essential to put the customer at the center of your strategies and activities. For this reason, having a 360-degree view of everything that concerns them is of fundamental importance. However, an increasingly demanding and ephemeral demand has made even the most advanced CRMs ineffective. Combining CRM and blockchain, therefore, is the right way to obtain: Greater security : most CRM databases are currently hosted on cloud servers. Clouds are primarily centralized systems and have a single point of failure, which if hacked would give free access to all existing databases.